Mafatini reference desk
Black beauty statistics.
A sourced snapshot of beauty-market growth, Black consumer spending and representation. Updated September 28, 2026.
What this page covers
These figures bring together recent market reporting with McKinsey's research on Black consumers and Black beauty brands. Each number links to its original source and includes the date or period it describes. The evidence is useful context, not a substitute for the lived experience of a community or a single shopper.
01
$446 billion
Global beauty retail sales in 2023
McKinsey reports that global beauty retail sales, across fragrance, makeup, skin care and hair care, grew 10% in 2023.
Source: McKinsey, The beauty boom and beyond, September 202402
$114 billion
Projected North American beauty market by 2027
McKinsey projected North America would reach $114 billion by 2027 in its 2023 beauty market outlook.
Source: McKinsey, The beauty market in 2023, May 202303
$33.9 billion
U.S. prestige beauty sales in 2024
U.S. prestige beauty dollar sales increased 7% from the previous year, according to Circana.
Source: Circana, U.S. Beauty Industry Sales Grow, February 202504
+5%
Prestige makeup sales growth in 2024
Makeup remained the largest prestige beauty category, with dollar sales up 5% in 2024.
Source: Circana, U.S. Beauty Industry Sales Grow, February 202505
+19%
Prestige lip sales growth in 2024
Lip was the top-performing makeup segment in Circana's 2024 U.S. prestige data.
Source: Circana, U.S. Beauty Industry Sales Grow, February 202506
$6.6 billion
Black consumer beauty spending in 2021
McKinsey estimated Black consumers accounted for 11.1% of total U.S. beauty spending in 2021.
Source: McKinsey, Black representation in the beauty industry, June 202207
2.5%
Beauty revenue attributed to Black brands
McKinsey's 2021 analysis found Black-founded or Black-owned brands represented 2.5% of beauty-industry revenue.
Source: McKinsey, Black representation in the beauty industry, June 202208
83%
Surveyed Black consumers who preferred Black brands
McKinsey reported this preference in its consumer research on the barriers and opportunities facing Black beauty brands.
Source: McKinsey, Black representation in the beauty industry, June 2022Methodology and sources
Built to be cited, kept honest.
This page uses named, publicly available industry reporting from Circana and McKinsey. Market figures are left in the terms used by each source, so they should not be added together or treated as the same measure. The Black consumer and brand figures come from McKinsey's analysis of 2021 data and surveys, published in 2022. We show their reference period plainly because a useful statistic needs a date as much as it needs a number.
- Circana, U.S. Beauty Industry Sales Grow for the Fourth Consecutive Year, February 2025
- McKinsey, Black representation in the beauty industry, June 2022
- McKinsey, The beauty boom and beyond, September 2024
Cite this page
Mafatini. “Black Beauty Statistics: Market, Spending and Representation.” Updated September 28, 2026. https://mafatini.com/black-beauty-statistics
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